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WHY ACTORS NEED TO GET ON TWITTER

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By Marci Liroff

Twitter, you ask? Do I HAVE to?! Yes, you do and I’m gonna tell you why.

I came to Social Media kicking and screaming in 2009. Being an extremely private person, I was deathly afraid of opening up too much of my life to the public. My friend Angela Shelton just about chained me to a chair and taught me what to do. Dragging my feet and protesting, she made me sign up for Facebook, Twitter, LinkedIn, a YouTube channel, and a Vimeo channel. I knew I had to make the leap of faith because if I didn’t jump on this Social Media train soon, I was going to be dragged down the tracks by the upcoming newbies in the business.

I was not prepared for how much I love it! OK, truth be told I’m addicted to it! Not only do I use it for work (I interact with my community of actors and find new talent), I learn about all the breaking news on Twitter. Being a news junkie, that’s music to my ears! A couple of years ago I was asked to speak at the #140Conference in NYC on the topic of Social Media and the Casting Director. Here’s my short speech:

 

 

Truth be told, initially my main reason for getting on Twitter was to sell my DVD. Much to my chagrin, I quickly learned that Twitter is not a place to sell yourself. I got my head handed to me on more than one occasion by angry Twitter followers who didn’t like that I was trying to sell them my DVD. I thought, “But, you’re following me! Obviously you want to hear what I have to say!” Turns out that couldn’t be further from the truth and that’s not at all what Twitter is about. I decided to sit back and LISTEN and learn. My friend, actor Ben Whitehair, says that in the beginning you should “use Twitter as a listening device, not a megaphone.” Sound advice indeed!

 Once I stopped squawking about myself and started listening to the folks I was following – a world opened up.

I learned that Twitter was a place to CONNECT to my community – a place to learn from those that I’m following, hear their needs, and contribute great content. Since I’ve been in the biz for over thirty years I realized that I have a lot of great info to give. I’ve become quite the “content curator” over the last few years. I’m finding some really interesting stuff for actors—from other people’s blogs or other casting directors, producers and directors I know, or open calls that I hear about across the country—and mostly posting useful information that has nothing to do with me but will be helpful to actors. It’s about sharing great content. Twitter is limited to 140 characters, so you have to be concise and to the point. You basically want to give a headline and a link to something.

Casting Directors used to be an elusive and exclusive bunch. That business model is outmoded these days and I think you’ve noticed the abundance of Casting Directors who have made themselves available to teach/coach/and advise you on the acting business. You may hear on Twitter that they’re casting a project – but follow their lead and go about the usual channels to procure your audition. Here’s a list I put together of CDs who tweet. You’re welcome! Here’s another list from Wayne Chang (@wonderfulcow on Twitter) of CDs who have websites.

Last year when I was casting my movie The Sublime and Beautiful  I was contacted by an actress in Los Angeles who had been following me on Twitter and Facebook. She said she could be considered a local hire and were there any roles for her? (We were shooting on location in Lawrence, Kansas and had no money in the budget to bring actors from L.A. except for the lead characters). She sent her demo reel,which was very good, and I sent her the sides for the role I thought she’d be right for along with our script. Within the week we had auditioned her and hired her for a pivotal role in the movie. I had not even known her work before she introduced herself on Twitter. Here’s what she did right: she used good Twitter Etiquette. She was polite and had already established somewhat of a “relationship” with me already on Twitter and Facebook before tweeting her request to me about the role in my movie.

A couple of years ago I got a tweet from a woman in Akron, Ohio who was in charge of hair and makeup on a theatre production of A Christmas Carol for a charity which sends kids fighting cancer to summer camp. She was put in a bind by the producer when she was told (two weeks before their preview) that he had NO budget for hair and makeup and that she would have to get it herself…somehow!  She tweeted  asking for donations of hair and makeup for her play.  I contacted her to make sure it was legitimate, then reached out to my makeup connections from my movies and TV shows and in a few days I received a GIANT box from one of my makeup artist friends full of make up, wigs, and facial hair.  Another makeup artist friend hooked up the Ohio woman with a deal from MAC makeup.  Everybody came together in a matter of days…all through the power of Twitter.

OK, so I was now officially hooked!!  Hey, this thing really works! I love how a very large community of strangers became a small community of friends, helping each other. Twitter just made my world a little smaller and I loved it!

Many people mistake Twitter as their own personal P.R. firm and they talk about “me, me, me” all the time. Isn’t it boring to hear someone talking about themselves non-stop? Don’t repeat the same EXACT tweet. It’s against twitter rules and you could be reported & kicked off for spam. For example I always get these kinds of tweets: “@marciliroff are you casting anything?” Then I check the tweeter’s feed and see that they have asked this same question to 50 people. That is considered spam and I block and report them. OR – if you get a tweet like this from someone you don’t know – “@marciliroff check out this link http://blahblah.com”- BEFORE YOU CLICK THE LINK – check out their twitter feed and you will probably see that they’ve sent this same link to hundreds of people. This is spam and you should block and report them.

Think about Twitter (and all Social Media for that matter) as a cocktail or dinner party. Would you barge into a stranger’s house and scream, “Watch my short movie! Here’s the link!” So when you’re approaching a casting director or ANYONE on Twitter and in Social Media, get into the conversation and establish a relationship first before asking any favors. It’s just good manners.

Another gem I want to share that many twitter users don’t seem to know is this. I blogged about this a few months ago and it is hands down the most viewed blog I’ve written. What Everybody Should Know About Twitters Dirty Little Secret. I won’t go into detail here, but as I mention in the blog, you may need to read this a couple of times to fully understand the concept.

Another widely read blog is “10 Things Guaranteed To Get You Unfollowed on Twitter”.

In the beginning you’ll notice that you don’t have many followers. Don’t worry, your twitter follower count will grow when you start following people and get in the conversation. You should also retweet (RT) content that speaks to you and that you think others might benefit from. Thank people for RTing your tweets – it’ll encourage them to RT for you in the future. But it’s really not about your “follow” count. It’s about interaction between you and your followers. It doesn’t matter if you have thousands of followers if you’re not responding to their questions or RTing their content. It’s about joining the Twitter conversation and content is king. I’m not interested in following someone who just blasts out tweets and doesn’t interact with their community.

If you want to learn from some of the best on Twitter, here are some good people to follow to learn more about Social Media.

I’d love to hear (in the comments) how you’re using Twitter (and other Social Media platforms) in your work. Let me know what’s working and what’s not working!

Do you have any questions for me? Feel free to ask them here!

Make sure to check out my new online course “How To Audition For Film and Television: Audition Bootcamp”. You can view it on your laptop or your mobile device and your subscription gives you lifetime viewing privileges for this course. I’ll be adding lectures throughout the year.

Glad you’re here!

Marci

 

 

 

 

What Everybody Should Know About Twitter’s Dirty Little Secret

By Marci Liroff
Oh, you’re gonna thank me for this one! If you’re a Twitter freak (read = addict!) like me and you don’t already know this, you’re gonna love this one.
When you use twitter usernames at the beginning of a tweet it will ONLY appear in the twitterfeed (of your followers) to that person you’re tweeting to AND all those that are following BOTH you. OK, read it again because this took me awhile to actually grok.
Example – if you tweet:
@marciliroff you are such a great social media teacher thnx SO much 4 2day!
The ONLY people (of your followers) that will see this tweet in their twitterfeed are ME and all the folks that are following BOTH you and me.
BUT – if you want ALL the people who are following you to see it (so that it helps ME – because social media is all about connectivity and helping promote thru tweets and this is a form of promotion; it also shows what a smart person you are by thanking someone publicly and letting your followers know that you are a good twitter citizen)….you’d tweet:
Thanks SO much @marciliroff 4 being such a great social media teacher! Loved our session 2day!
You can also say:
.@marciliroffyou are such a great social media teacher thnx SO much 4 2day!
If you put a “.” BEFORE the @username, everyone who is following you can see it.
Now, here’s the important part, if you and I were just goofing around back and forth and bantering – I’d reply to your initial tweet and put your name FIRST so that it wouldn’t end up clogging all my followers’ twitter feed with mundane crap. It drives me absolutely crazy to see people using Twitter like their email or IM and having a chat back and forth. If I’m following BOTH of them, I have to see their ENTIRE conversation which should be reserved for their personal space.
I see a lot of people lately, responding to people and RTing the original tweet with their comment first – thus we get to see every friggin’ thing that they’re responding to while they’re doing their “replying housekeeping”. Oh joy!
Example:
It was great! RT @JoeBlow so @MrRockStar how was your show?
Get it? Got it?! Good!
I’d love to hear your comments!
Glad you’re here!
Marci

A Quiet Night Watching the Tonys – or so I thought….!

By Marci Liroff
I was so excited last night to just park myself on the couch with a big bowl of pasta, a martini, and my iPad to watch this year’s Tony Awards. Yeah, I’ve become that person. I can’t just watch a TV show…I have to be connected to the net simultaneously.
Gosh I just love Neil Patrick Harris. I think he should host everything from now on! He’s so funny, loose, perfectly self-deprecating….and he sings! I was looking forward to catching up on all the plays I didn’t get to see in person because of a busy pilot season. A good casting director is always doing her homework!
Just as I start to get into the show I see a status update on Facebook from a friend saying that her dog is missing. My coaching client’s mother’s dog has gone missing in Texas. Yeah, a small French Bulldog in the heat of Texas in the Summer. Not good.  So what do I do? I take to the Twitter. I start tweeting the crap out of this to everyone I know and asking them to RT (re-tweet) my tweet. I know that I have about 7800 followers, but if I could get them to RT this tweet to all of their followers….well, you get the picture. We could get the word out instantly to TONS of people.
I have become a huge fan (read “addict”) of social media in the last few years. I used to think it was just people tweeting about what they ate today or where they are (I still hate Foursquare – why do I need to know where you’ve “checked into” at any given moment of the day?!). I’ve come to realize it’s SO much more. Social media (Facebook, Twitter, blogging) brings us that much closer to each other. It’s not about “me, me, me” in this world anymore. It’s about you and me and how we can help each other. I love how a very large community of strangers becomes a small community of friends, helping each other.
By the end of the evening, I had gotten so many people to re-tweet my original tweet about the lost dog. They included people who had only 12 followers (thank you), to people who have 32,360 followers – thank you Lacey Chabert! I was so touched that a big corporation like Back Stage Magazine with 21,535 followers who was very busy tweeting about the Tonys (remember…I was still parked on the couch trying to watch the Tonys) would break away from their job and tweet about a lost dog. Amazing support.  By the end of the night, my tweet had been seen by over 100,000 people worldwide! By morning, the dog had been found. Seems that my friend’s family in Texas plastered the city with homemade posters and the dog was found….only a few houses away. Phew! Moral of the story? Yay for social media and yay for good old-fashioned craftiness. One more thing?Please microchip your dogs! Even if they’re an “inside” dog and you think they never want to go outside and leave your side – there’s always a chance that your gardener will leave the gate open or they will somehow get out – and it’s usually without their collar on! Hell, I’d microchip kids if I could!!
You might think this was enough for one night, right? I could get back to watching the Tonys and see scenes from the play Once which I really wanted to see in person. But no, that would be too easy.
The emails started coming in around 8:52 PM PST with the heading “IMPASSE EMERGENCY!”
Stay tuned to Part 2 wherein I manage to cast the lead of my friend’s short film….from my bed!
Glad you’re here – Marci
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