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June 6, 2013 By 38 Comments

WHY ACTORS NEED TO UNDERSTAND SOCIAL MEDIA

By Marci Liroff

I’ve been encouraging actors to get involved in social media for the last several years. Seems that they’ve been heeding my call! I’ve noticed droves of actors taking to Twitter lately. Some do it well, some—not so much.

While working on the feature film “Vampire Academy: BloodSisters,” based on the best-selling series of six young-adult paranormal romance novels, I noticed some really bad behavior by a few actors; they were tweeting about coming in for auditions, and how they did on said audition. One actor simply tweeted, “Christian Ozera” (the name of one of the very exciting male characters in the book series) and the Internet went wild with rumor mongering.
To put things into perspective, this book series has a HUGE fanbase. The Facebook fanpage for the movie—which hasn’t even been made yet!—has more than 250,000 fans.
I got an email from one of my producers who asked that all casting news come from the production and that what goes on behind the scenes (i.e. who’s auditioning) should be controlled by us. The producer added that any further “leaks” would compromise an actor’s potential for being hired.
The Facebook fanpage and Twitter blew up with speculation and thousands of fans were hysterically talking about whether the actor who tweeted about auditioning for Christian was going to get the part. I had to call his representatives and suggest that this was perhaps not the most professional approach to getting the role. I knew in my heart that he had tweeted this in an innocent way, not realizing what trouble would ensue from his simple tweet.
Another actor on Twitter and Facebook who wanted one of the lead roles so badly would fan the flames of speculation and neither deny or confirm that he was being offered the part. He even created a Facebook Fanpage for his mission.
Because IMDb is actually a fan site much like Wikipedia, anyone can enter information. We hope and depend that the site actually vets the information, but an actor who was “rumored” to be in the mix, who actually wasn’t, was listed as “rumored” to be playing the role. This added to even more confusion.
I’ve seen actors fired from commercials for tweeting things like, “Hey, I just booked a (fill-in-the-blank) commercial!” Same goes for television shows. The producers, networks, studios see this sort of thing as a leak of information.  This news should ONLY come from the production if and when they see fit and in the venue that they want it to come from. If after reading this you still feel compelled to share this kind of information, you should clear it with the producers first.

Kevin Brockman, Executive Vice President, Global Communications, Disney/ABC Television Group spoke to me about this topic. He said, “We are very actively involved in guiding our actors and productions in the social media space.  At ABC and ABC Family, after series are green–lit and before production begins, our social media and PR teams walk the actors and producers through a social media 101 that points out the potential positives and negatives in these arenas. Series spoilers are a large part of the discussion and our rule of thumb is, ask your executive producer or Publicity team before posting anything that may be a problem. Our actors, especially on our shows with mystery elements, like ‘Scandal’, ‘Pretty Little Liars’ and ‘Twisted,’ are very cognizant of this, as they don’t want to hurt the viewing experience for their fans.” 

Brockman added, “At Disney Channels Worldwide, we host Talent Orientation programs that provide new actors information on what to expect from their colleagues on the Production team and from their colleagues at Disney Channel, and what’s expected of them.  During the Orientation, we cover the subject of social media and reiterate to our actors and their parents that what they say and do on social media, or when communicating directly to their fans, should done with care.  We remind them to “think before they tweet or post” anything, and ask them to appreciate that millions of young fans may look up to them.”

I also spoke to Dan Berendsen, writer/producer/creator of ABC Family’s hit tv show “Baby Daddy”. He said, “All five of my cast members have a significant internet presence (twitter, instagram) and are an integral part of the show’s marketing. They are the source of the show’s real social media. We acknowledge that and promote it – they are partners in the successful marketing of the show. Consequently, we talk about what information is best for them to give out and what’s not. To make it work, the actors have to be completely onboard with what you’re trying to accomplish.

Historically, “leaks” and “spoilers” are more likely to come from the studio audience and the extras. There is almost no way to shut that down on a show that’s filmed in front of a live audience – other than to ask people not to ruin the surprise for everyone else.”
 
Of course, I understand the feeling we all have these days to share news within our community of followers on Facebook and Twitter along with your website. I suggest you share it after the project is completed and only when it’s about to air. Another thing to do so that you feel connected is to say something benign like “Auditions went GREAT today! I was so prepared!” That way, nobody gets hurt! 
I’d love to hear your stories about your experiences with Social Media and your interactions. It’s always good to share with the community.
Glad you’re here!
 
Marci
 
 
Filed Under: auditioning, casting, Christian Ozera, Dan Berendsen, Facebook, IMDb, Kevin Brockman, Marci Liroff, Social Media, Twitter, Vampire Academy, Wikipedia Tagged With: , , , , , , , , , , , , , , , , , , ,
September 13, 2012 By 4 Comments

SCAM$ – HOW NOT TO GET SEPARATED FROM YOUR MONEY

Two and a half years ago I received an email from Ben Hodge who teaches acting at his private acting studio, Ben Hodge Studios, and at a high school in York, Pennsylvania. I love a guy with moxie!
Here’s the actual email:

****
Greetings!

I am an acting teacher and owner of a small acting studio in Central PA.  I viewed some of your clips on YouTube, and was interested in possibly setting up a Skype chat for my Acting students.  We are always working with bringing in real -world applications and connections, and I feel that you would be a valuable resource to the young actors that I have in my program here at school and the studio.

Let me know what the next steps are!
 
*****

I ended up teaching his class via Skype. It was something I’d wanted to do for awhile and he reached out and made it happen. They were so eager and ready to learn and the technology made it possible. Over the last couple of years we’ve been trading ideas and learning from each other about Social Media and “all things actor!”

Ben’s been leading the forefront of actor related blogs over the last year and now that I’ve jumped on that platform he approached me with a great idea to talk about scams in the industry. We decided to co-blog and combine our resources.

Ben Hodge: What is the best way to check to see if an organization is a scam?

Marci Liroff:
Google is your friend! With the help of the Internet, you can be your own detective. Be proactive and cover your bases before you shell out your hard-earned money. Just Google the name of the organization or person and put the word “scam” next to it or “reviews” and you’ll probably get a long list of related articles and feedback.

It sorely disappoints me how many people are out there whose sole business model is to take advantage of vulnerable people. You’ve got to arm yourself with some basic logic and business sense. The old adage, “If something sounds too good to be true, then it probably is.” This absolutely applies to the acting profession. There is NO quick fix. There is NO class or workshop or teacher that can make you a star or “discover” you. It simply doesn’t work that way. Every major actor out there right now has trained for years.

I had a coaching session a couple of months ago with two young sisters who are from a small town in the Southern U.S. Their parents wanted to know if I thought they have “what it takes” to be an actor. A “talent search” company had just rolled through their town and they attended the event. Everyone “tries out” with a very simple audition and then the company gets back to you to say, “You’ve been accepted!!” (everyone gets accepted by the way). In order to attend their “training” camp and meet the “talent executives” there is a fee of $8,000. Yes, you read correctly…$8,000. Each. Notice how I use “training” and “talent executives” in quotes? That’s because the training was non-existent and the talent executives were “D” level at best who were paid handsomely to attend this event and be a Hollywood “expert.” It’s all a scam. They even have the balls to dangle the Disney and Nickelodeon carrot in their advertising. Both Disney and Nickelodeon have absolutely NOTHING to do with this talent search company. Here’s along list of articles on the subject.

To top it off, I worked with the girls for three hours – they had absolutely no interest in being actors. They just got caught up in the excitement and promise of stardom.

Ben Hodge:
These “talent searches” make their way through our area what seems like every year.  I had a recent run-in with one of these organizations a few weeks ago in my local mall which prompted me to put this blog series together.  Read about that experience here.

Marci Liroff:
In Los Angeles, there’s a great organization calledBiz Parentz who are dedicated to supporting children and parents in the entertainment industry. They are doggedly devoted to uncovering scams where children are concerned. They were also one of the organizations who were instrumental in getting the Krekorian Scam Prevention Act (AB 1319) instituted in California.

Where talent agencies and managers are concerned, you should NEVER pay them to be represented. They take a commission out of the jobs that they procure for you. There should be no up-front fees for representation. If anyone is asking you for a fee to be represented you should report them to your local district attorney and the Better Business Bureau.

A lot of online submission services are cropping up – these services promise to submit your pic/resume to all the casting directors and/or agents and managers for a monthly fee. Frankly, I haven’t seen one that’s effective and their promises seem out of line and unrealistic. If you’re doing your research well, you can do your own submissions and save yourself some money.

Ben Hodge
I’d like to reiterate the importance of doing your research and questioning before committing to anything.  In my case, I have been fortunate enough to find some influential people within the business who are wonderful resources for these questions.  I’ve made connections with Marci, Actors Access, and Breakdown Services, Inc. all through email and social media.  I can say without a doubt that these connections are worth making, especially if you are in a small market.  Small market actors don’t have the excuse of “I can’t make it out to LA/NY” anymore.  You might not be able to get there physically or financially yet, but you can get there through the power of technology.  Use your social media and online presence to help your research on these issues.  You’d be surprised how many ethical and helpful people there are in the acting business.

Ben Hodge:You always hear about actors being told to “spend your money wisely.” What are some wise ways that actors can spend their money as they are starting out?

Marci Liroff:
I think the first thing any parent needs to ask their child before they embark on this journey is this: “Why do you want to be an actor?”
If their kid answers, “Because I want to be famous!” – then you’re definitely on the wrong path. The odds of anyone becoming famous are about the same as winning the lottery. Yes, it definitely can happen, but the odds are slim to none. If your child answers something like this: “Because I think it’ll be fun. I’ll learn a lot. I love using my imagination to play different characters. I want to affect people by telling my stories” – then you are definitely on the right path.

When I’m casting kids, I always ask them why they want to be an actor and how’d they get into it. If they say, “I was at the mall and this lady came up to us and said I should get my pictures taken. Then we got an agent and before I knew it I was doing commercials” – most of those kids don’t survive in the long run because they just don’t have the innate passion they’ll need over time. The kids that say, “I’ve wanted to be an actor ever since I was little. I kept asking my parents if I could try and they always said no. After several years of me asking and asking, they finally said yes!” – these are the kids that make it. They act because they have to.

Ben Hodge:
I cannot agree more with this point about being certain about the motivation for getting into acting.  Many of my actors end up in my classes or seminars with the dream of becoming famous, well-known and financially successful.  They want to escape the small town life for the big-time glitz and glam.  I tell my actors that there is nothing wrong with being famous or wanting to be famous.  The problem occurs if fame is the main motivator.  The main motivator has to be a deep love and respect for performing.  Actors should get into acting because they would be miserable if they didn’t, or that a part of them would feel like it was being silenced or shut out from the world.  To me, the fame and financial success that can come with acting should always be more of a perk or by-product of artistic and personal success.

Marci Liroff:
Now back to the original question. Whatever market you’re in and wherever you live, you need to be a trained actor. You do this by taking lots and lots of classes and/or going to college or University and majoring in theatre or acting. You’ve got to have a strong foundation and the studying and training never stops. Finding the right teacher for you is very important. For younger actors, I find that too many acting schools seem like glorified babysitting services who use theatre games to make the time go by – rather than teaching an actual skill set and craft. This is not to say that all acting schools/teachers for kids are bad – far from it. You just have to be judicious in finding the right ones that work for you. Word of mouth within your acting community is a great way to get a recommendation for a class or teacher. You can even use Yelp or in Los AngelesActor Rated is a site dedicated to and run by actors with reviews on everything from head shot photographers to classes.

Speaking of headshots – you’re gonna need them! You’re going to need some great professional head shots that can help sell you to the buyers. I could do a whole blog on head shots alone – but in terms of cost, make sure you look at the photographer’s work ahead of time on their website. Meet the photographer and see if you’re comfortable with them. Talk about what you need from your head shots. These days a photo session costs anywhere from $250-$600 in L.A. and N.Y. and includes a few different looks. Some include hair and makeup, some don’t. I strongly urge you to splurge and get your hair and makeup done by a professional.

Ben Hodge
There’s really no reason to not have headshots or a resume if you are serious about your acting.  Even in a small market, directors and production companies are always interested in an actor’s resume and background.  Headshots are used more in marketing and show playbills and it pays to have control over what picture you are putting out there.  
A quick note about small market photographers: most of the photographers in small markets are not headshot photographers.  Many of them do weddings, senior pictures or other modeling events.  There is nothing wrong with photographers doing those things, but just be aware of their portfolio and expertise.  Make sure that they have an idea about what makes a good headshot.  I’ve seen some headshots that are glorified senior pictures, and that simply won’t work in the long run.

Marci Liroff:
In order to be in touch with what productions are casting, at minimum you need a subscription toActors Access. Here you will find all the listings (called Breakdowns) that the casting directors send out to the subscribers. You should note that most casting directors send out Breakdowns only to the agents and managers – so if you’re not represented then you won’t see the bulk of the Breakdowns that come out. However (and this is a big however) there are still many Breakdowns that we release to Actors Access because we haven’t found the actor we’re looking for and want to open it up to a wider talent pool.  

There are other Breakdown-type services around. Some are more for commercial casting likeL.A. Casting/Casting Networks – but I’m not involved with commercials so I can’t really speak to those sites. Some Casting Directors useNow Casting,Let it Cast, andCast It Talent. I like Cast It Talent a lot because if you are a subscriber, your profile gets embedded in my database and ALL the major CDs databases around the world who use their parent company, Cast It, to upload auditions for their creative team to view..

Ben Hodge:
I blogged extensively about some of these services that Marci mentioned.  Clickhere to read more aboutActor’s Accessand their other services (ActingLink andVirtual Channels) from Jenna Pass, Director of Media Communications.  Clickhere for more information aboutLet it Cast from one of the Co-Founders, Yoktan Haddad.  I often say to my small market actors that no one is going to know who you are if you don’t start putting yourself out there. “Out there” should be these reputable online CD databases, social media and personal websites.
 
For anyone interested in finding out more about Actors Access and their services, Actors Access and BHStudios is offering two FREE seminars called “Secrets of the Casting Process” led by Jason Teresi, Director of Regional Services for Actors Access on 9/19/12 in York, PA from 4-6:30pm EST and 7-9:30pm EST.  You can register for either session by following the links below:

Session #1 4-6:30pm EST                                     Session #2 7-9:30pm EST

This event will also be streaming LIVE via the web athttp://www.ustream.tv/channel/bhstudiostv

Marci Liroff:
You should also have a subscription toBack Stage Magazine to be up-to-speed on industry news and you can access many casting notices posted there as well. Of course you’re reading the daily trades like Variety and The Hollywood Reporter. Check in with Nikki Finke’s Deadline Hollywood.com for industry news (and it’s free!)

It’s also wise to have a membership with IMDbPro (the Internet Movie DataBase). It lists all the credits for cast and crew on almost all productions. If you’re going in on an audition, you should do the research on each person you’re going to meet and audition for. Check out the shows they’ve done in the past – know their body of work so you’ll know what they’ll be expecting from you.

Another great tool isCasting About which is an online casting director and production guide. They provide the most up-to-the-minute information on who’s casting what, and their staff info.  

Some people will benefit from taking voice lessons to learn how to control their instrument (your voice!). Some will need movement classes so that you have an awareness of your body and how to control it to convey your emotions. Some clients I work with when I’m coaching have little to no training and simply do not know how to stand. Now I know that sounds odd, but we’ll be working on a scene that is a knock-down drag out volatile fight and they’ll be standing, hunched over, with their hands in their pockets. Is that how you’d stand when you’re (verbally) fighting for your life?!

These days you’ll need an online presence. Why not get your own website. At the very least, please secure your domain name for the future when you’re ready to get a website. Make sure to use your name – not something cheesy like starvingactor.com! I’ll bet you know someone right now who’s brilliant at setting up a basic website and you can barter some of your talents (cook them a nice meal, walk their dog, clean their house!) in exchange for setting up your site.

Ben Hodge:
I’d also take a look at your email address.  I would set up a new business email account that you will use for your acting-related communications.  Save your teddybearcutie@hotmail.com address for your personal use.  Go with your first and last name as the user name.  The same goes for your social media presence.  If you have a personal Twitter handle or Facebook page you should consider creating a business handle and page for any acting-related tweets or posts.  Social media is a valuable tool for connecting, educating and advancing your career.  Bottom line: keep your personal life personal and your acting business life business.  
 
Marci Liroff:  
As you amass more work, you’re going to need a kick-ass demo reel. Check out my earlier blog for what your demo reel should look like in terms of format and content. There are professional companies in every city that can do this for you, or you may know an editor friend who can put it together for you. These days, if you understand the technology, it’s pretty easy to do it yourself on your own computer.

I hope it goes without saying that you’re going to need to take care of your mind and body along the way. Eat right, get plenty of sleep, go to the gym, and spend quality time with your family and friends.

As you can see, there are A LOT of potential expenses and I haven’t even mentioned half of them. Before you buy into any service, make sure you’ve done the due diligence and research them first. Vet everyone you’re going to be paying to (potentially) work with.

Ben Hodge:
For some reason, many people do not see acting as something that should require classes or formal training.  Don’t fall into this trap.  Finding a good acting class or coach can do wonders for your career.  Acting is no different than athletics, music or academics: the more knowledge and practice you get, the better you become at those things.  Acting is not something that just naturally happens.  Certainly you have to be talented or effective at acting.  But acting takes as much training and learning as athletics, academics and music education.  Finding good training is crucial and is worth the money.  As always, do your research and background checking before you commit to anything.  Most acting classes will allow you to vet or audit (sit in on their class) so you can see if it is something you’d be interested in.  Vetting a class or instructor is a good idea before you spend your money.  

Do you have any questions for me? Feel free to ask them here!

Want more tips and general thoughts on life? Be sure to bookmark my blog and follow me here!
 
We welcome your comments and suggestions.
 
Glad you’re here!
Marci
Filed Under: AB 1319, Actors Access, Back Stage Magazine, Biz Parentz, Cast It Talent, casting, Casting About, Deadline Hollywood, IMDb, Krekorian Scam Prevention Act, Nikki Finke, scams, The Hollywood Reporter, Variety Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
July 25, 2012 By 16 Comments

Casting: Behind-The-Scenes And Up On The Wall – Finally!

By Marci Liroff

Many times casting feels like an invisible job. No one seems to know or understand what we do as casting directors. Actually, if I’m doing my job correctly, the casting should disappear into the movie. The ensemble that I help put together with the filmmakers should work so well  that you don’t realize that they are actors up there on the screen…just like how Meryl Streep disappears into every role she plays and becomes people like Julia Child, Margaret Thatcher and Karen Silkwood (Silkwood -a favorite of mine from director Mike Nichols).

You can imagine my surprise when I was asked to be on the wall of some very notable filmmakers at The ArcLight Cinemas 10th Anniversary celebration in a poster sized photo. Shocked would be more like it. Casting is such an over-looked part of the filmmaking process. People that should know better – the producers, studio execs, network execs, writers, actors and some directors still don’t quite understand what it is that we do. How many times have you heard a director say, “Yes, I found her after searching high and low. I knew when I first set eyes on her that she was perfect for the part!”  In reality, the casting director has been searching the globe, watching sometimes thousands of auditions in person and viewing hours and hours of auditions sent in from hopeful actors around the world.

Joel Schumacher is a director I’ve worked with a couple of times who always gives me credit where credit is due. He will always make a point of telling people that I literally made him meet Isabella Rosellini years ago when we were doing a little gem of a movie, Cousins. The role wasn’t written for an Italian woman and Joel just couldn’t see it. I begged, I pleaded that this was perfect casting and would give us a sentimental thread to connect to the original film ours was based on, Cousin, Cousine. After spending just a few minutes with her, he knew she was the one and with a very easy re-write of a line or two, she added a wonderful element to the movie. I remember in my initial interview with Schumacher I suggested Mare Winningham for the role of Wendy in St. Elmo’s Fire. Sometimes you just know.

Same was true with Lindsay Lohan on Freaky Friday. When I suggested her for the lead in Freaky Friday in my initial meeting with the director and producers, she had done The Parent Trap for Disney a few years back and for some reason they just didn’t want to use her again after she had already done a reboot of a famous film (both Freaky Friday and The Parent Trap were popular films in the 60s and 70s. Did you know Jodie Foster starred in the original Freaky Friday?!). I had Lindsay self-tape her audition from New York and when we saw it we were less than impressed. But, I still just knew she was the one. I talked to her on the phone and gave her some notes from the director and myself and had her do it again. The new self-tape was better – enough to have us fly her from NY to Los Angeles for a screen test. When she arrived for hair and makeup we were shocked. Lindsay was so embarrassed about her freckles, she had gone out and gotten a spray tan. She showed up sporting a bright orange glow. Think carrots. This was back in 2002 and believe me when I tell you that the technique of spray tanning has come a long way since then! We immediately hustled her into makeup where we spent the next couple of hours trying to “take down” her color to a human level. She won the role because she was so good with great comedy timing, and had great chemistry with our lead actress Annette Bening.

– Sidebar: Lindsay tested with Annette Bening who was cast in the role of her mother. Two weeks before we were to shoot, we still didn’t have a full script. We were receiving the re-writes 10-20 pages at a time, and Annette just wasn’t comfortable going ahead without seeing the entire script and she pulled out. Because she pulled out, Tom Selleck, who was to play her fiancé, pulled out . Then Gary Marshall had to quit (he was to play her father) because his film Raising Helen changed their shooting schedule. Then Chad Michael Murry thought he should jump ship too. I talked him into staying. I think I threatened his future career truth be told! I came up with a list of replacements. I remember championing Julianne Moore. The head of the studio at the time, Nina Jacobson, had just seen Jamie Lee Curtis on the cover of Shape magazine. In the article, she showed the before/after photos of what a real woman looks like sans makeup and Photoshop. It was brilliant and the town embraced her. We hired her and she jumped in fearlessly into rehearsal and pre-production just 10 days before we started principal photography. The rest is casting history. Can you even imagine Annette Bening in this part?

Another great casting story happened on the original Footloose. Many times I like to think outside the box when I read a script. When I was coming up with ideas for the Reverend Shaw role, I had just seen John Lithgow in Brian DePalma’s Blowout playing a serial killer as well as in The World According To Garp playing a transsexual who was adjusting to her new body. I thought he was a spectacular actor. The role was written as a salt & pepper haired, Paul Newmanesque, charismatic man. You can just imagine the look the director, Herbert Ross, gave me when I brought him up. This was another case where I stomped my feet and insisted he audition him. This was 1983 and I remember his audition as if it was yesterday. We read the scene where Shaw admonishes his daughter Ariel (played by me in the audition!) for coming home late because she’d been out dancing. Lithgow read the scene with such intensity and such love. I get chills whenever I think of it. The director gave him the role right then and there in the room.

During awards season, when I see Martin Scorsese thank the brilliant casting director Ellen Lewis when accepting his award for his films and television, you know we’re getting somewhere!

So you see, this is only a small part of what we do as casting directors. We help bring films to life by putting together the perfect ensemble of actors. I’ve always thought of myself as a filmmaker and I’m so glad others are starting to see it too.

(ArcLight photo by Doug Hac)

What are some films you’ve seen lately where you thought the casting was seamless and brilliant? What are some films you thought were miscast?

Want more tips and general thoughts on life? Be sure to bookmark my blog and follow me here!
 
We welcome your comments and suggestions.
 
Glad you’re here!
Marci
Filed Under: acting, actor, actress, Annete Bening, ArcLight Cinema, audition, casting director, Freaky Friday, Jamie Lee Curtis, Lindsay Lohan, Meryl Streep, Mike Nichols, St. Elmo's Fire Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,