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ARE YOU YOUR OWN WORST ENEMY?!

By Marci Liroff
Last week, after an excruciatingly painful day in Hollywood where my ass was kicked to the ground and stomped on – I realized I was stuck. Stuck in the morass that I had made for myself. “People are horrible!” kept running through my mind, along with various versions of “Woe is me…!
The doorbell rang and I peered out my window to see a man standing there with a leaf blower strapped to his back. “What does this guy want?”I came out to find a pleasant looking guy in gardener gear. He explained that one of my sprinklers was leaking below the ground. “It’s either a broken pipe or it’s the actual sprinkler.“ Aargh!” I said to myself. “Can nothing go right in my life?!” Then he said something amazing. “Well, I’d be happy to dig it out and see if I can fix it for you.” “Sure!” I said. Heproceeded to dig out the sprinkler about a foot down into the soggy earth. Turns out it was a cracked sprinkler unit. I was on my way to Home Depot (one of my favorite stores btw!) and I told him I’d take the broken sprinkler and replace it.  Then he said something more amazing. “I have one in my truck. I can connect it now and you can just give me the replacement next week when I come, or whenever.” I ran into the house to get some money for his trouble and work. When I came outside he was just finishing up. We tested it and the sprinkler worked great. Then something truly amazing happened. I offered him the money and he simply refused to take it. I kept offering, “C’mon, you really helped me and I SO appreciate what you did – I’d love to pay you for your time and your work.” He was firm. “No Miss – it was no problem.” What a nice guy. My current gardeners have not been so great lately. “Are you available to work here on Tuesdays?” I said, hopefully. Nope. He’s way across town on Tuesdays and booked up completely. We shook hands, introduced ourselves and I said I’d see him next week with a new sprinkler to replace the one he gave me. Jaime walked away, soaking wet and covered with mud.
I went back into my house and was walking around in circles kind of stunned. People don’t do nice things just for the heck of it. They just don’t. I was sure. I was positive. Then I realized I had created aself-fulfilling prophecy – the exact thing I always call out my coaching clients and students about. I work with so many actors who are positive they won’t get the job, they never get “these kinds of roles”, “I’m not good at comedy”, “I won’t be able to cry in this scene at the audition”…the list goes on and on. We all want to be right don’t we? If our inner voice tells us these things, we pretty much make sure it happens by the energy we put out and by our sheer will because, at the end of the day, we want to be right. See? I told you so! I told you I’d never be able to ______ – fill in the revolving door of excuses.  Our ego gets involved and wants to make us right and thus begins the never-ending cycle of the self-fulfilling prophecy. 
A positive or negative prophecy, strongly held belief, or delusion – declared as truth when it is actually false – may sufficiently influence people so that their reactions ultimately fulfill the once-false prophecy.
An hour later the doorbell rang again. It was Fed Ex. Oooh, a package! I opened the package to find a gift from an actor student of mine. I taught a class last year and was particularly taken with this particular actor. Early 20’s, handsome, and he just totally “got it”. Meaning, he sat in class and nodded his head to whatever I was saying and I could tell that whatever I was saying was completely resonating with him. We worked on one scene throughout the three 3-night classes. He was spot-on in the first class, and just kept getting consistently stronger throughout the process. Several months later he reached out to me for a career consultation – being new in L.A. and to the business he was having problems with patience. He was really good, having successful auditions and getting great feedback but not getting jobs fast enough for his taste. “Why isn’t it happening for me already?!” We had a long talk about the acting journey and how it takes years to build a career. I checkedin on him several more times over the ensuing months and never heard back from him. What a slacker I thought. I gave him my very best – I had even taken the time to check-in with him several times and not even a response to my emails! Not professional!!
He finally contacted me a few weeks ago through an email to tell me that he was battling Stage 3 melanoma. Cancer. And, no medical insurance. He’s home with his family and going through surgeries and treatment and fighting the good fight with this wicked disease. He reached out to tell me that he thinks about me all the time and that some of his best work was done in my classes. Also, he’s a whiz at Photoshop so if there’s anything I need…he can help me out. Anything Ineed?! Incredible. OK, back to the package. He sent ME a gift. A few gifts actually. He explains:  “A deck of cards. The cards were from the first Casino I ever went to and won $500 from a BlackJack table…the best of luck to you! The Shakespeare book is part of a collection of notebooks I own. The cover picture is also printed on the pages and when they’re stacked up all 12 books form the Shakespeare picture. I put all of my audition sides in the book and write notes and flesh out the beats and stuff when I audition.And finally the magnificent picture of you!”(he had reproduced the photo of me from the ArcLight Cinema series of filmmakers posters and made a smaller poster for me).
So here I was after receiving some terribly disappointing news about my job, convinced that people are shit and horrible, and within one hour of that the Universe sent me not one but two incredible events to kick me in the ass and remind me that yes, some people are horrible, but most people are actually pretty great if you just open your eyes and your heart to see it. Stop focusing on all the crap, shift your mindset bit by bit and the good will come. Surround yourself with healthy, happy and loving people who have your back. Let me know if this works for you.
Now go out and do it! 
Do you have any questions for me? Feel free to ask them here!
Want more tips and general thoughts on life? Be sure to bookmark my blog and follow me here!
 
We welcome your comments and suggestions.
 
Glad you’re here!
Marci

WHY ACTORS NEED TO GET ON TWITTER

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By Marci Liroff

Twitter, you ask? Do I HAVE to?! Yes, you do and I’m gonna tell you why.

I came to Social Media kicking and screaming in 2009. Being an extremely private person, I was deathly afraid of opening up too much of my life to the public. My friend Angela Shelton just about chained me to a chair and taught me what to do. Dragging my feet and protesting, she made me sign up for Facebook, Twitter, LinkedIn, a YouTube channel, and a Vimeo channel. I knew I had to make the leap of faith because if I didn’t jump on this Social Media train soon, I was going to be dragged down the tracks by the upcoming newbies in the business.

I was not prepared for how much I love it! OK, truth be told I’m addicted to it! Not only do I use it for work (I interact with my community of actors and find new talent), I learn about all the breaking news on Twitter. Being a news junkie, that’s music to my ears! A couple of years ago I was asked to speak at the #140Conference in NYC on the topic of Social Media and the Casting Director. Here’s my short speech:

 

 

Truth be told, initially my main reason for getting on Twitter was to sell my DVD. Much to my chagrin, I quickly learned that Twitter is not a place to sell yourself. I got my head handed to me on more than one occasion by angry Twitter followers who didn’t like that I was trying to sell them my DVD. I thought, “But, you’re following me! Obviously you want to hear what I have to say!” Turns out that couldn’t be further from the truth and that’s not at all what Twitter is about. I decided to sit back and LISTEN and learn. My friend, actor Ben Whitehair, says that in the beginning you should “use Twitter as a listening device, not a megaphone.” Sound advice indeed!

 Once I stopped squawking about myself and started listening to the folks I was following – a world opened up.

I learned that Twitter was a place to CONNECT to my community – a place to learn from those that I’m following, hear their needs, and contribute great content. Since I’ve been in the biz for over thirty years I realized that I have a lot of great info to give. I’ve become quite the “content curator” over the last few years. I’m finding some really interesting stuff for actors—from other people’s blogs or other casting directors, producers and directors I know, or open calls that I hear about across the country—and mostly posting useful information that has nothing to do with me but will be helpful to actors. It’s about sharing great content. Twitter is limited to 140 characters, so you have to be concise and to the point. You basically want to give a headline and a link to something.

Casting Directors used to be an elusive and exclusive bunch. That business model is outmoded these days and I think you’ve noticed the abundance of Casting Directors who have made themselves available to teach/coach/and advise you on the acting business. You may hear on Twitter that they’re casting a project – but follow their lead and go about the usual channels to procure your audition. Here’s a list I put together of CDs who tweet. You’re welcome! Here’s another list from Wayne Chang (@wonderfulcow on Twitter) of CDs who have websites.

Last year when I was casting my movie The Sublime and Beautiful  I was contacted by an actress in Los Angeles who had been following me on Twitter and Facebook. She said she could be considered a local hire and were there any roles for her? (We were shooting on location in Lawrence, Kansas and had no money in the budget to bring actors from L.A. except for the lead characters). She sent her demo reel,which was very good, and I sent her the sides for the role I thought she’d be right for along with our script. Within the week we had auditioned her and hired her for a pivotal role in the movie. I had not even known her work before she introduced herself on Twitter. Here’s what she did right: she used good Twitter Etiquette. She was polite and had already established somewhat of a “relationship” with me already on Twitter and Facebook before tweeting her request to me about the role in my movie.

A couple of years ago I got a tweet from a woman in Akron, Ohio who was in charge of hair and makeup on a theatre production of A Christmas Carol for a charity which sends kids fighting cancer to summer camp. She was put in a bind by the producer when she was told (two weeks before their preview) that he had NO budget for hair and makeup and that she would have to get it herself…somehow!  She tweeted  asking for donations of hair and makeup for her play.  I contacted her to make sure it was legitimate, then reached out to my makeup connections from my movies and TV shows and in a few days I received a GIANT box from one of my makeup artist friends full of make up, wigs, and facial hair.  Another makeup artist friend hooked up the Ohio woman with a deal from MAC makeup.  Everybody came together in a matter of days…all through the power of Twitter.

OK, so I was now officially hooked!!  Hey, this thing really works! I love how a very large community of strangers became a small community of friends, helping each other. Twitter just made my world a little smaller and I loved it!

Many people mistake Twitter as their own personal P.R. firm and they talk about “me, me, me” all the time. Isn’t it boring to hear someone talking about themselves non-stop? Don’t repeat the same EXACT tweet. It’s against twitter rules and you could be reported & kicked off for spam. For example I always get these kinds of tweets: “@marciliroff are you casting anything?” Then I check the tweeter’s feed and see that they have asked this same question to 50 people. That is considered spam and I block and report them. OR – if you get a tweet like this from someone you don’t know – “@marciliroff check out this link http://blahblah.com”- BEFORE YOU CLICK THE LINK – check out their twitter feed and you will probably see that they’ve sent this same link to hundreds of people. This is spam and you should block and report them.

Think about Twitter (and all Social Media for that matter) as a cocktail or dinner party. Would you barge into a stranger’s house and scream, “Watch my short movie! Here’s the link!” So when you’re approaching a casting director or ANYONE on Twitter and in Social Media, get into the conversation and establish a relationship first before asking any favors. It’s just good manners.

Another gem I want to share that many twitter users don’t seem to know is this. I blogged about this a few months ago and it is hands down the most viewed blog I’ve written. What Everybody Should Know About Twitters Dirty Little Secret. I won’t go into detail here, but as I mention in the blog, you may need to read this a couple of times to fully understand the concept.

Another widely read blog is “10 Things Guaranteed To Get You Unfollowed on Twitter”.

In the beginning you’ll notice that you don’t have many followers. Don’t worry, your twitter follower count will grow when you start following people and get in the conversation. You should also retweet (RT) content that speaks to you and that you think others might benefit from. Thank people for RTing your tweets – it’ll encourage them to RT for you in the future. But it’s really not about your “follow” count. It’s about interaction between you and your followers. It doesn’t matter if you have thousands of followers if you’re not responding to their questions or RTing their content. It’s about joining the Twitter conversation and content is king. I’m not interested in following someone who just blasts out tweets and doesn’t interact with their community.

If you want to learn from some of the best on Twitter, here are some good people to follow to learn more about Social Media.

I’d love to hear (in the comments) how you’re using Twitter (and other Social Media platforms) in your work. Let me know what’s working and what’s not working!

Do you have any questions for me? Feel free to ask them here!

Make sure to check out my new online course “How To Audition For Film and Television: Audition Bootcamp”. You can view it on your laptop or your mobile device and your subscription gives you lifetime viewing privileges for this course. I’ll be adding lectures throughout the year.

Glad you’re here!

Marci

 

 

 

 

Actor Postcards: How To Save Your Money In 2 Easy Steps

By Marci Liroff
Money! Did I get your attention? As an actor you’re asked to spend SO much money on your career. Classes, private coaches, subscriptions to online sites to list your profile, the gym, voice lessons, and postcards. Postcards? You know those 5×7 color cards that you mail to EVERY CASTING DIRECTOR in town to say “howdy” and let them know you’re alive? Actors ask me this one question all the time. “Postcards? Are they worthwhile? Do you even look at them or are they tossed in the trash?” Good question! I’m here to help you save your hard earned money.
1. HAVE SOMETHING TO SAY. I get TONS (read = piles and piles) of actor postcards and headshots every day. I’d say that each casting office runs differently, but I know that I appreciate knowing what you’re up to. For me, this means send out a postcard when you have something to say….”I have a new episode on CSI/I’m in a new play/I just got a new agent/mgr”. Here’s the secret: you DO NOT have to send out a postcard just to say hello. ONLY send them out when you have some new work to tell me about or have some NEW information to share. See? I just saved you a bunch of mailings = money. DO NOT “paper the town” and send postcards to every single casting office in town. Do your research and send them out to a targeted list of casting offices that are active and are casting shows/films that your type may be right for.
2. TARGET/TRACK CASTING OFFICES INTELLIGENTLY. When you buy a bunch of address labels and send them out to every casting office in town you are wasting your precious time and money. Be specific. Here’s a solution I like. Make sure you have the most up-to- the-minute information about the casting offices you’re trying to connect with. There’s a really great company called CastingAbout. They provide the latest info on casting directors, their staff, and what they’re casting. Co-owners Brian Wold and Blair Hickey are onto something. Here’s some detailed info from one of the owners, Blair Hickey:
“As actors, we’re all trained to consider the subtext in our scripts, but many forget there’s subtext in the business side of our job as well. Too many actors spend significant time and money on “mass mailings” without any specific message (“Please consider me for anything you do…”) or, worse yet, no message at all beyond a name and number. Instead of promoting the actor, this type of message can actually come off as sort of desperate, leaving a first impression that could be interpreted as amateur or (worse yet) “wannabe.” Contrast this with a targeted and personalized message that speaks directly to the casting director’s current needs and activities — such as a postcard informing an office that you often book the types of roles they need for that new series they just picked up, or another congratulating an associate you know of his or her recent promotion. The marketing subtext of these messages are the same:  You understand the business and your place in it, you do your homework, and know what’s going on around town. In other words, you’re a pro.”
CastingAbout provides actors the specific information necessary to build a target list, keep those people informed of progress and bookings, and — perhaps most importantly — stay on top of their career development as well. They track not just which CD is casting what, but where they’re located specific to each project (SO important because most of us CDs are like gypsies….we move around A LOT) — as well as each project’s current production status. And because this business moves fast, updates to CastingAbout are published to the site continuously each work day, in real time, so actors who visit the site are always presented with the latest, most up-to-the-minute information available. With features to search and research projects, print custom mailing labels, and enter private, date stamped notes. And no, I don’t get a kickback for touting their services!!
That said, I know lots of casting directors who barely look at your postcards and just dump them in the trash. You should take this into account and weigh out the benefits before repeatedly sending postcard after postcard to all the casting offices in town.
I’d love to hear from you! Let me know if sending postcards words for you (or if it’s a waste of time and money). Share your experiences!
Do you have any questions for me? Feel free to ask them here!
Want more tips and general thoughts on life? Be sure to bookmark my blog and follow me here!
 
We welcome your comments and suggestions.
 
Glad you’re here!
Marci
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