site
stats

BE PREPARED

 

keep-calm-and-be-prepared-21

By Marci Liroff

This is a cautionary tale about preparation and research. If you’re honest with yourself you’ll save lots of heartache.

An actor sent me a message on Facebook last week – I’ve cleaned up all the typos and grammatical errors so that you can read it. Believe me when I tell you that it was chock-full of them!

“Dear Marci, I am 20 years old. Italian descent and 6ft even. I have a video reel I’ll have by Monday of next week. I would like to move forward with you and your team and be represented by you because I think we would make great work. I am seeking work. I live in Los Angeles now. So I’m available for pursuing my acting career. You’re one of the best and I follow your work. Please see about hiring me for some upcoming roles all I need is one shot!”

I replied: “Hey Danny, I think you need to do more research. I’m a casting director and producer. I’m not an agent and therefore do not represent talent. Best of luck to you!”

Two days later, at 11:30pm I got this email from the same actor:

“I’m living in my car. I trusted the wrong friend coming to LA. I can’t get an apartment or student loan from my school until Monday or Tuesday. I know this is a weird question but is there any way I can stay with you or a friend you may have for a couple days? Please let me know. I don’t know anyone in Los Angeles.”

I posted this interaction on my personal Facebook wall because I was stunned on so many levels. Who is this guy? How can he be so unprepared? How come he doesn’t know that Casting Directors don’t represent talent? Then my compassion kicked in and I started to worry for him. Poor kid coming to Los Angeles with no plan in place and no network of people to catch him when he falls. And it seems he “fell” upon entrance to our fair city.

My friends’ reactions varied. I got a bunch of comments along these lines: “So sad”, “Scary”, “Poor guy”, “Heartbreaking”. I was surprised to hear these comments from my friends though, “Does he clean?” “I have a Nigerian prince he should call!”, “Don’t feel too sorry for him, it’s probably a scam”.

This stirred up a lot of emotion in me whether it was true or not. I can’t imagine moving to a new city and not having a safety net in place. Charles Darwin first wrote about “natural selection” and British philosopher Herbert Spencer later coined the phrase, “survival of the fittest”. When you think about “making it” in Hollywood those concepts surely come to mind but it doesn’t have to be so. Doing the proper research and preparation ahead of time helps to prevent such catastrophes.

I like the concept of being a big fish in a small pond so that when you do come out to Hollywood you already have a fair amount of experience under your belt. You’ve trained, you’ve studied, and you’ve been on-set and in local theater productions. It’s easier to get your SAG-AFTRA card in a local region than in Hollywood. Hopefully, you’re also coming here with a demo reel already in progress. You’ll be adding more footage to this along the way. These days, we need to see your demo reel.

Have you made a budget? Do you truly understand what it’ll take before you make this giant leap of faith? Because Los Angeles is so spread out you’ll need a car to get you to and from your auditions. That means gas and insurance as well. You’ll need a job that will allow you flexible hours so that you can audition and take classes. Your thrival job will also need to let you go when you actually get an acting job. A safe place to live is mandatory. At minimum, you’ll need money for classes, headshots, food, gym, going to the movies/theater for research and to grow as an actor.

If you are successful enough to land an agent and/or mgr, 10% goes to the agent and anywhere from 5-15% will go to your manager depending on how you negotiate that contract. Let’s not forget Uncle Sam.

One would think planning and research would be mandatory for such a move, but I see actors come out here every day in search of “the dream” only to have those dreams dashed. Come out here a couple of times in advance of your big move and check it out beforehand. Make sure you thoroughly understand the lay of the land. Think of it as a reconnaissance mission for your future.

I’d love to hear your stories about making the “big move”. Please share with our community so that everyone can benefit from your experiences.

Leave a comment, share with a friend.

Glad you’re here!

Marci

 

 

 

 

WHY ACTORS NEED TO UNDERSTAND SOCIAL MEDIA

By Marci Liroff

I’ve been encouraging actors to get involved in social media for the last several years. Seems that they’ve been heeding my call! I’ve noticed droves of actors taking to Twitter lately. Some do it well, some—not so much.

While working on the feature film “Vampire Academy: BloodSisters,” based on the best-selling series of six young-adult paranormal romance novels, I noticed some really bad behavior by a few actors; they were tweeting about coming in for auditions, and how they did on said audition. One actor simply tweeted, “Christian Ozera” (the name of one of the very exciting male characters in the book series) and the Internet went wild with rumor mongering.
To put things into perspective, this book series has a HUGE fanbase. The Facebook fanpage for the movie—which hasn’t even been made yet!—has more than 250,000 fans.
I got an email from one of my producers who asked that all casting news come from the production and that what goes on behind the scenes (i.e. who’s auditioning) should be controlled by us. The producer added that any further “leaks” would compromise an actor’s potential for being hired.
The Facebook fanpage and Twitter blew up with speculation and thousands of fans were hysterically talking about whether the actor who tweeted about auditioning for Christian was going to get the part. I had to call his representatives and suggest that this was perhaps not the most professional approach to getting the role. I knew in my heart that he had tweeted this in an innocent way, not realizing what trouble would ensue from his simple tweet.
Another actor on Twitter and Facebook who wanted one of the lead roles so badly would fan the flames of speculation and neither deny or confirm that he was being offered the part. He even created a Facebook Fanpage for his mission.
Because IMDb is actually a fan site much like Wikipedia, anyone can enter information. We hope and depend that the site actually vets the information, but an actor who was “rumored” to be in the mix, who actually wasn’t, was listed as “rumored” to be playing the role. This added to even more confusion.
I’ve seen actors fired from commercials for tweeting things like, “Hey, I just booked a (fill-in-the-blank) commercial!” Same goes for television shows. The producers, networks, studios see this sort of thing as a leak of information.  This news should ONLY come from the production if and when they see fit and in the venue that they want it to come from. If after reading this you still feel compelled to share this kind of information, you should clear it with the producers first.

Kevin Brockman, Executive Vice President, Global Communications, Disney/ABC Television Group spoke to me about this topic. He said, “We are very actively involved in guiding our actors and productions in the social media space.  At ABC and ABC Family, after series are greenlit and before production begins, our social media and PR teams walk the actors and producers through a social media 101 that points out the potential positives and negatives in these arenas. Series spoilers are a large part of the discussion and our rule of thumb is, ask your executive producer or Publicity team before posting anything that may be a problem. Our actors, especially on our shows with mystery elements, like ‘Scandal’, ‘Pretty Little Liars’ and ‘Twisted,’ are very cognizant of this, as they don’t want to hurt the viewing experience for their fans.” 

Brockman added, “At Disney Channels Worldwide, we host Talent Orientation programs that provide new actors information on what to expect from their colleagues on the Production team and from their colleagues at Disney Channel, and what’s expected of them.  During the Orientation, we cover the subject of social media and reiterate to our actors and their parents that what they say and do on social media, or when communicating directly to their fans, should done with care.  We remind them to “think before they tweet or post” anything, and ask them to appreciate that millions of young fans may look up to them.”

I also spoke to Dan Berendsen, writer/producer/creator of ABC Family’s hit tv show “Baby Daddy”. He said, All five of my cast members have a significant internet presence (twitter, instagram) and are an integral part of the show’s marketing. They are the source of the show’s real social media. We acknowledge that and promote it – they are partners in the successful marketing of the show. Consequently, we talk about what information is best for them to give out and what’s not. To make it work, the actors have to be completely onboard with what you’re trying to accomplish.

Historically, “leaks” and “spoilers” are more likely to come from the studio audience and the extras. There is almost no way to shut that down on a show that’s filmed in front of a live audience – other than to ask people not to ruin the surprise for everyone else.”
 
Of course, I understand the feeling we all have these days to share news within our community of followers on Facebook and Twitter along with your website. I suggest you share it after the project is completed and only when it’s about to air. Another thing to do so that you feel connected is to say something benign like “Auditions went GREAT today! I was so prepared!” That way, nobody gets hurt! 
I’d love to hear your stories about your experiences with Social Media and your interactions. It’s always good to share with the community.
Glad you’re here!
 
Marci
 
 

Part Deux: A Quiet Night Watching the Tonys….or so I thought!

By Marci Liroff
So, I’m still trying to watch the Tonys. It was now time to move into the bedroom to watch the show from there. All that Social Media twittering for the lost dog was exhausting!
It was 8:52 when the first email came thru on my iPad. Bong!
Subject line: “IMPASSE CASTING EMERGENCY!” It seems that my buddy, Jeanne Veillette Bowerman was having a huge problem.  The lead actress for her short film IMPASSE was having a family emergency and had to bow out. Eeek. We hate those kinds of phone calls. You feel SO bad for the person on the other end of the line – your heart goes out to them – and at the same time your heart starts pumping wildly in your chest because you know you’ve built your whole film concept around casting them.
I met Jeanne at the #140 Conference in NYC last Summer. It’s a fabulous conference curated by the amazing Jeff Pulver. I say “curated” because that’s his word. He’s the producer of the conference which is a gathering of people from all over the world, all walks of life, who come and give a speech about how they use social media in their work and in their lives.  Pulver hand-picks everyone who speaks. Last year there was Ann Curry, Mayor Cory Booker, Deepak Chopra….and me! It was my first speech ever and I was so excited and so friggin’ nervous! Here it is if you want to see it. My main goal was to try to stay in my body, not hide behind the podium, and walk to the center of the stage and just tell my story. My friends tell me I accomplished all three of these things! (big thanks to my coach, Jeffrey Marcus!)
Anyway, back to Jeanne. We met at the conference and became Twitter buddies. It’s an odd relationship in that we don’t really know each other, but if you’re a avid Twitterer you can follow a person’s life and see how they think by what they’re talking about.  Jeanne is a writer and was working out of her “Panera office” (that’s what she calls it) on a cold and rainy day when she noticed a young couple start to have a fight. They took it outside in the parking lot and she couldn’t hear them and all she could see was their body language. So what does a good little Twitterer do? She tweeted the whole fight. She gave a play-by-playof the whole thing as she imagined what they were saying to each other. By the end of the whole exchange she had a spark of an idea. She immediately started writing what became a short film called IMPASSE – inspired by the scene she had witnessed in the parking lot. Then she set about finding a director and called her friend Michael Bekemeyer. Using Kickstarter, they raised $15,680 (their goal was $12,500!!) and got all their ducks in a row to shoot it in Orlando, Florida. They even cast the film using their social media connections and Twitter buddies.  John T. Woods and Wonder Russell are starring.

Cut back to me in bed trying to watch the Tonys with my iPad blowing up with emails. Jeanne pleaded, “Is it possible at all to get your help casting the role of Alice? I’m happy to pay you for your services.  I’m in a bit of a pickle. We’ll lose thousands of dollars if we have to delay the shoot.”
Of course I’ll help! I immediately read her wonderful script and thought of my friend, actress Jennifer Fontaine. We met a couple of years ago on Facebook. As  you can imagine, as a casting director, I get hit on by actors every day. Since I like to keep my private life private, I divert them to my “like” page (which was called a “fan” page when I first set it up! I’m sure they’ll be calling it something else next month!). The conversation went like this after the friend request came in:
Me: ?? Sorry, do I know you?
Jennifer: err…no. I was hoping to introduce you to me . I’m an actor and filmmaker and was just trying to add strong female role models to my network. The work you do inspires me to continue and I hope to do the same for someone else down the road. Have a great night! sincerely, Jennifer Fontaine
Me: You had me at “strong female role models!!”
So I checked out her site and indeed she was a talented filmmaker and actress so I clicked “accept”.  We’ve almost worked together a couple of times – but not quite – until now! Jen was the first person I thought of for this role.  As this is a short film with a very low budget (read= almost non-existent but not quite Monopoly money) I knew I couldn’t go through the normal channels and go through my star list to come up with a viable choice. Not to say that Jen hasn’t done her fair share of great work, believe me she has, but I knew it would take a very special actress to leave her husband and toddler at home to go off and do a short film across the country.
I sent off the link to her reel to Jeanne and crossed my fingers. I’ve been in this position hundreds of times when I think I’ve got the perfect person for a role, and the producer and director have me start the great Easter Egg Hunt From Hell and see hundreds of people – and then we come back to the actor I was touting two months earlier….only to find they’ve are unavailable by the time we circle back around! This time I got almost an immediate response that Jeanne loves Jen and will send the link on to her director Bekemeyer. I suggested that if they are both interested they can Skype with her on Monday morning and they can all get a feel as to whether they’re on the same page. In the meantime, I sent an email to Jen to see if she’s even available! No sense getting everyone all hot and bothered if she’s off on a vacation! That was around 10pm. I figured she’d check her email and get back to me. I kept checking throughout the night until I finally went to bed. During the night I start thinking of back-ups for our back-up!
Next morning I hear from Jen that she’s available and interested. They have a Skype meeting and everybody’s happy and they’re off to the races.
Mind you – all this happened while I was in bed with my iPad trying to watch the Tonys. Thanks to my boyfriend, TiVo, it’s all recorded and I can go back today and actually watch it for real!
Here’s Jeanne’s blog about the status of IMPASSE along with Wonder Russell’s brave journey.
We wish them all kinds of love and strength.
I welcome your comments.
Glad you’re here – Marci